Invest in Technology’s Future

• Interconnected peer-to-peer networks, smart devices and an ever-evolving suite of apps are disrupting industries

• People’s voyage into virtual worlds is on a rapid growth trajectory as digital & analog worlds collide

• 5G broadband technology will enable greater adoption of Extended Reality (Augmented & Virtual Reality)

• As XR takes hold, people’s interactions, experiences and expectations will evolve, leading to new opportunities

• International Data Corporation (IDC), predicts worldwide spending on XR should reach over $20 billion in 2019
• Worldwide spending on XR is expected to continue to achieve a 5-year compound annual growth rate of 69.6%
• By 2025, Goldman Sachs predicts a >$35 billion spend
  on applications
• XR will transform the following industries:
  • Events & Travel
  • Healthcare
  • Engineering
  • Real Estate
  • Retail

There have been 3 primary barriers to entry for XR:

• Cost – Starting costs has been over $2,000
  • $1,500 for a high-powered computer
  • $500 for a headset

• Content – As a newer technology, there’s been a lack of content, which was further reduced, due to a multitude of devices operating on different systems

• Accessibility – Limited to trade shows, events, arcades and retail environments, where people have had limited time to explore the technology and even less content to sample

• Cost: The Oculus Quest changed the game, bringing a cost-effective all-in-one solution to consumers

• Content: 52 Fortune 500 companies are testing or deploying AR/VR solutions, spurring developments like ARCore and ARKit, which have driven additional content, leading to many new offerings

• Accessibility
  • Millions of people check into hotels each day
  • The Journal of Personality and Social Psychology found people are more  open to trying new things when traveling
  • Hotels serve as a great platform to introduce new forms of content and interactive experiences
  • Consumers can experience XR in the comfort of their rooms for little or no cost